A sales manager oversees the process of distributing a company’s products to its customers and plays a critical role in increasing a company’s sales volume and profits. Sales managers may need a bachelor’s degree in a subject such as business administration, sales or marketing. If you enjoy engaging with people,
Bram Weerts, advisor and co-founder of Kea Company, an analyst relations advisory firm.
When talking to technology vendors eager to grow their business, I usually encounter several common challenges. One of the most significant issues from outside the company is that, once they are moving out of their
Most B2B sales and marketing teams typically function in a “serial,” or linear manner. Marketing engages prospective buyers early in their purchase journey, qualifying their readiness and fit for sales rep engagement through digital “content nurturing.” Once those leads have been designated “marketing qualified,” individual sellers take over, pursuing those
When Anoushka Elliot joined UBS Asset Management as global head of marketing in January 2020, she took over the helm of a “traditional” B2B marketing team, the primary purpose of which was to support sales.
A year and a half later, Elliot has internally repositioned marketing as a key driver
ARLINGTON, Va.–(BUSINESS WIRE)–Phone2Action, the leading public affairs and government relations technology platform, is pleased to announce that Steve Liebman will join its leadership team as Senior Vice President for Sales and Sherrie Mersdorf will join as Senior Vice President of Marketing.
“Phone2Action gives government affairs teams
Sales are the lifeblood of your retail business. A solid sales strategy can help you increase retail sales and drive more profits. Consider every step of the transaction: customer service, fulfilment and marketing. Improve the customer experience at any one of those steps, and you could make a big difference
The board of Ben & Jerry’s has clashed with its parent company, Unilever, over the handling of the withdrawal of its products from Israeli settlements.
Ben & Jerry’s released a statement Monday announcing that it would stop selling its ice cream in the occupied territories.
“We believe it is inconsistent
Small businesses selling products in stores have been hugely impacted by the pandemic – as shoppers stayed away from high streets due to lockdown after lockdown.
Many entrepreneurs have had to learn