Most B2B sales and marketing teams typically function in a “serial,” or linear manner. Marketing engages prospective buyers early in their purchase journey, qualifying their readiness and fit for sales rep engagement through digital “content nurturing.” Once those leads have been designated “marketing qualified,” individual sellers take over, pursuing those

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Sales are the lifeblood of your retail business. A solid sales strategy can help you increase retail sales and drive more profits. Consider every step of the transaction: customer service, fulfilment and marketing. Improve the customer experience at any one of those steps, and you could make a big difference

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