• Business Marketing

    Picsart Launches First National Brand Campaign, Transforming Small Business Marketing

    SAN FRANCISCO–(BUSINESS WIRE)–Picsart, the world’s leading digital creation platform and a top 20 most downloaded app worldwide, today announced “Unboring Boring,” its first national brand marketing campaign. Aimed at the creator economy and small business owners, the campaign demonstrates the transformative power of creativity in mundane marketing. The Picsart team headed to the small town of Boring, Oregon, and identified three small businesses to make “Unboring.” The Nutz-n-Boltz Theatre Company, Boring Bean Coffee and The North American Bigfoot Center worked alongside the Picsart creative team to learn just how simple it is to improve their branding  

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  • Business Management

    OSU extension & Farm Bureau to host young farmer business management series

    Dill Provided photo Staff report DARKE COUNTY — The average age of a farmer is 62 years old. Therefore, many farms will go through generational turn over in the next few years. This will leave our farming operations to the next generation for management. Ohio State Extension Darke County, and Darke County Farm Bureau want to assist in preparing our next generation of farmers for the responsibilities of business management. OSU Extension and Farm Bureau have planned “Hoppin’ Around Darke County,” A Young Farmer Farm Business Management Series, that will be hosted at various wineries and breweries throughout Darke County.  

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  • Business Analysts

    Under Armour used the pandemic to make long-lasting improvements to the business, analysts say

    Under Armour Inc. has used the tumultuous time during the COVID-19 pandemic to make long-term improvements to the business, BMO Capital Markets analysts say, driving an upgrade of the stock to outperform from market perform. BMO raised its price target by $2 to $25. BMO analysts led by Simeon Siegel note improved gross margins, with more growth possible. The athletic company has also found operational efficiencies after a period in which there was a “grow-at-all-costs mind-set.” And Under Armour UAA, +1.40% has been socking away cash, which could lead to stock repurchases and earnings per share growth. “We are upgrading  

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  • Business News

    United Airlines flight to Israel turns back to US mid-flight after 2 passengers who assigned themselves seats in business class started a ‘riot,’ reports say

    A United Airlines airplane is seen at the Newark Liberty International Airport in Newark, New Jersey, United States.ayfun Coskun/Anadolu Agency via Getty Images A United Airlines flight to Tel Aviv turned back to New York due to two disruptive passengers. The passengers refused to provide proof of allocated seats in business class, per Israeli media. They “started a riot” about 90 minutes into the flight, according to an eyewitness account. A United Airlines flight to Tel Aviv, Israel, turned back to New York mid-flight on Friday after two passengers caused a “riot” on the aircraft, per reports. The passengers,  

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  • Business Marketing

    4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

    Opinions expressed by Entrepreneur contributors are their own. People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking billboards for the service you provide. You need to do everything in your power to turn your clients into enthusiastic advocates who will send you referral after referral, helping you to build a solid business as well as a fortune. Here’s how you can start  

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  • Business Management

    BASF Names Aguiar Director P&SS Business Management, North America – PCT

    TUCSON, Ariz. – Arizona Pest Control is celebrating 75 years in business by launching an all-new digital collector’s project, based on modern technology called NFTs. “Our goal is to tie real-world usage to these digital collectibles, and to provide a tangible service to their respective owners,” said Caleb Tennenbaum, marketing director at Arizona Pest Control. “Owners of these NFT collectibles will never worry about paying for pest, termite, or rodent control services again!” The company is stepping into this new and exciting technology as part of its 75th anniversary celebration. The collection is composed of 11 separate tokens with four  

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  • Business Analysts

    How much do grads with a business analytics degree make?

    BY Sydney LakeJanuary 20, 2022, 2:03 PM Newly renovated entrance and escalators to Penn Station, as seen in September 2021. (Photo by: Lindsey Nicholson—UCG/Universal Images Group/Getty Images) During the past several years, the demand for business analysts has grown—and there’s seemingly no end in sight. The U.S. Bureau of Labor Statistics projects that during the next decade, the number of business analyst jobs will grow about 14%, almost twice as fast as the average for all roles. With such high demand and job growth comes high starting salaries. Business analysts with just a bachelor’s degree earn about $70,000 as  

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  • Business Marketing

    4 digital marketing moves every business can (and should) make in 2022

    In an increasingly online world, there’s no arguing that digital marketing is important — no matter the scale of your business. But even though we know that digital marketing is important, it’s difficult to understand how to implement successful tactics. With constantly changing algorithms and the various factors of search engine optimization (SEO), social media, content marketing, website design and development — there are so many necessary components that make for a lot to stay on top of.  So we spoke with expert Matthew Goulart — the founder of the award-winning digital marketing agency Ignite Digital — to learn some  

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