Image source: Getty Images A marketing plan serves as a key component of a business plan. It identifies the target markets and customers for your company’s products or services as well as how to successfully sell to that audience. While a marketing plan contains the same core ingredients across companies, […]

By Maria Thimothy, sr. consultant at OneIMS, helping businesses grow by creating and capturing demand and managing and nurturing relationships. getty In the world of business, profits are king and the bottom line is, well, the bottom line. Businesses continually seek to improve their profit margins by either investing in […]

Driving growth and awareness for a third-party logistics business or air freight forwarding company can be challenging. The day-to-day operations and development take up significant time, not to mention addressing the challenges in the industry and supply chains. Many logistics companies are adept and sophisticated with improving supply chain management, […]

Know what every business has in common? They all have to do marketing to find customers and make money. Whether you own a brand-new startup or a decade-old enterprise, you can’t exist and grow without marketing. Yes, even you, Tesla. Small business marketing doesn’t look the same as medium-sized or […]

Webcasts Join SSI Editor-in-Chief Scott Goldfine as he hosts a roundtable discussion with David Morgan of Security Dealer Marketing to help integrators learn how an effective marketing strategy can help grow security businesses. (Image Credit: WrightStudio/ Most technology installation/integration companies focus heavily on planning and implementing their next projects. It […]