• Business Marketing

    From win to West: Auburn man launches design, marketing business | Business

    An Auburn native has turned his first-place finish at a local business competition into a new local marketing and graphic design company. This summer, E.J. Onori launched Digital West Marketing, a home business that takes his 10 years of experience in graphic design and uses it to tailor marketing solutions to the handful of local clients he now serves. That could mean creating logos, social media strategies, company literature and even the swag his clients hand out at special events, he told The Citizen on Wednesday. Onori launched Digital West because he believes many small, local businesses could market themselves  

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  • Business Marketing

    One B2B brand on shifting marketing from ‘sales service to business driver’

    When Anoushka Elliot joined UBS Asset Management as global head of marketing in January 2020, she took over the helm of a “traditional” B2B marketing team, the primary purpose of which was to support sales. A year and a half later, Elliot has internally repositioned marketing as a key driver of business growth, wrestled control of the budget back from the sales team and secured the senior buy-in necessary to invest in the brand over the long term. However, in B2B brands the journey to transform marketing from a “sales service” to a “business driver” is long and multi-faceted, she  

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  • Business Marketing

    UM Stephens College of Business launches new marketing concentrations

    Marketing students in the University of Montevallo’s Stephens College of Business will be able to specialize their degrees and skillsets through the college’s new marketing concentrations. Through the new concentrations, marketing majors will be able to choose courses fitting their areas of interest and career aspirations, and will graduate prepared with the skills employers are looking for in today’s job market. “The marketing landscape and the skills required of new marketing graduates has shifted due to the adoption of new technology tools. To better reflect the current professional marketing environment, we decided to add marketing concentrations,” said Dr. Carolyn Garrity,  

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  • Business Marketing

    6 Tips for Marketing Your Small Business Online

    4. Website optimization A bright, modern site with legible typefaces can signal to consumers that you have a credible brand. But a visually well-designed site is only one factor of success in building an online presence. Website speed, mobile responsiveness and link-building are among the other factors that contribute to a highly optimized site. Consider website builders like Shopify that include analytics and provide free customized optimization tips based on your site’s performance. 5. Paid advertisements Digital advertising can be an effective marketing strategy toward building your online presence. Social media ads, in particular, can yield a high ROI with  

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  • Business Marketing

    Email marketing is bigger than ever, so here’s how your small business should do it

    Email is a critical marketing tool. Research firm Statistica reports that, in 2020, about 306 billion emails were sent and received every day worldwide, and this figure is projected to increase to more than 376 billion daily emails within the next few years. That should not surprise anyone running a small business. According to recent research from Campaign Monitor, an email marketing platform, 64% of small businesses use email marketing to reach customers. Unfortunately, there is still a great deal of confusion among small-businesses owners about how to best deploy email marketing. For starters, you don’t want to send hundreds  

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  • Business Marketing

    Phone2Action Hires Marketing and Sales Leads to Scale Growth

    ARLINGTON, Va.–(BUSINESS WIRE)–Phone2Action, the leading public affairs and government relations technology platform, is pleased to announce that Steve Liebman will join its leadership team as Senior Vice President for Sales and Sherrie Mersdorf will join as Senior Vice President of Marketing. “Phone2Action gives government affairs teams the edge they need to achieve their policy outcomes,” CEO Steven Schneider said. “As we continue to support GR professionals, the deep experience that Steve and Sherrie have producing results in highly competitive environments will play a major role in amplifying the Phone2Action story and continuing our growth. I’m thrilled  

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  • Business Marketing

    Reading Small Business Chosen to Receive Tech Makeover or Marketing Services from Comcast RISE

    Comcast’s Keystone Region announced its third round of Comcast RISE recipients in central PA, which includes three small businesses owned by people of color, including Black, Indigenous, Hispanic, and Asian American owners, among others, in Reading, Harrisburg and Lancaster. They will receive a TV campaign, production of a TV commercial or consulting services from Effectv or computer equipment, internet, voice or cybersecurity from Comcast Business, as well as access to Ureeka, an online platform for entrepreneurs with a specialized online networking community with educational resources, sources of capital, and vetted experts. Since November 2020, nine entrepreneurs in central Pennsylvania  

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  • Business Marketing

    Notarize Appoints Lisa Kalscheur as Chief Marketing Officer | Business

    BOSTON–(BUSINESS WIRE)–Sep 2, 2021– Today Notarize, the pioneer and market leader in Remote Online Notarization (RON), announced the appointment of Lisa Kalscheur who will be the company’s first Chief Marketing Officer. Lisa was most recently CMO of Kibo, a growth-stage Vista Equity Partners company, where she led marketing during a period of record growth. Lisa has a long history of building high-performing marketing teams for technology companies such as Monetate, NewsCred and AppNexus. Lisa joins Notarize at a key moment of the company’s growth. In the last 18 months, the world rushed to digitize, and transactions previously conducted  

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