• Business Management

    Leadership Advantage: Measuring what matters

    Peter Drucker, the father of modern business management, is credited with saying, “What’s measured improves.” In business, it’s not uncommon to hear the term key performance indicator, or KPI. A key performance indicator is a measurable value that demonstrates how effectively a company is achieving its objectives. Chart: Ken Thomas High-level KPIs focus on overall business performance, while lower-level KPIs may focus on divisional results, such as sales, production or finance. KPIs typically can be categorized as either lagging or leading. Lagging KPIs measure performance or actual outputs in the past, such as revenue and profit. Leading KPIs measure expected  

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  • Business Marketing

    Why Content Marketing Matters For Brands (And Yes, This Includes Yours)

    STEVE WASTERVAL When you hear the term “content marketing,” it’s easy to think of big brands with six-figure advertising budgets and a team of bloggers and infographic designers on their sides. The thing is, it doesn’t matter how “big” your brand is. Even if you’re a freelancer or solopreneur, content marketing can make a significant difference for your ability to attract high-quality clients. Yes, creating quality content marketing requires a fair amount of time — but what doesn’t? This is an important investment into your brand that will keep on giving. It’s Essential For (Long-Term) Lead Generation People no longer  

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