• Business Marketing

    12 Local Marketing Tactics to Attract More Customers This Holiday Season

    Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you’re a small- and medium-sized business operating on a limited budget. To help get you started, 12 professionals from Young Entrepreneur Council (YEC) answered the following question: “What’s one local marketing tactic small businesses can use to attract more customers during the holiday season? Why is this an effective approach?” Here are a few of the methods they  

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  • Business Marketing

    Why Sustainability Should Have A Place In Small Business Marketing

    CEO, Vibe Creative Marketing – Your Vibe Attracts Your Tribe. getty From bringing out the blue bin on Tuesdays to hauling a bag of bags into the grocery store, sustainability has become top of mind for many individuals: So much so that sustainability is becoming a deciding factor in consumers’ purchasing decisions. Millennials, the largest generation in the U.S., have the power to help define industries based on their sustainability preferences. But it’s a significant topic no matter what your business’ target demographic is. According to 2020 McKinsey data, 63% of all consumers surveyed consider a brand’s promotion  

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  • Business Marketing

    Business Monday briefs: Carbondale’s Wendt III recognized; new marketing director at Rowland+Broughton

    John Wendt III, managing broker at Coldwell Banker Mason Morse Real Estate in Carbondale, was named Colorado Realtor of the Year by the Colorado Association of Realtors at its 100th annual convention in Colorado Springs. John Wendt III Wendt was president of CAR in 1993. He introduced CAR’s member benefit program, the “Legal Hotline,” which allows members to get legal information to ensure that home buyers and sellers are getting accurate information and fair treatment. Wendt served on Colorado’s Real Estate Commission from 2018-2021 and he also founded the Colorado Real Estate Network, a southwest-region Multiple Listing Service that began  

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  • Business Marketing

    YouTube vs. Facebook: Which Platform is Best for Business Marketing?

    Ultimately, deciding which platform to use for your business marketing comes down to what you want out of it. Marketing is not new. However, marketing has reached even higher heights with the advent of the Internet, social media sites, and social media. Many platforms to market your brand include Twitter, Instagram, Facebook, and Instagram. However, based on average monthly users, only two social media platforms–Facebook & Youtube–could offer you the best chance of reaching the maximum audience. YouTube is the second most popular search engine in the world, with 1 billion monthly users. Facebook has over 2 billion monthly active  

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  • Business Marketing

    What Business Leaders Can Learn From Elon Musk’s Marketing Strategies

    Helping C-level executives implement marketing strategies since 1999. Senior Marketing Consultant at goTRG. getty One could say that Elon Musk is the Michael Jordan of CEO-led marketing, the Tom Brady of business or the Babe Ruth of return on investment. According to Bloomberg and Fortune Magazine, Musk is often the richest person on the planet. If you’re not careful, this hard-working leader may use his magic touch to make you sell yourself a Tesla. Here’s what we can learn from him. Social Media Engagement And Follower Activity Many CEOs are extremely hesitant to post on social media themselves. If  

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  • Business Marketing

    Obata Adds Marketing and Branding Veteran, Paul Gassett, to Leadership Team | Business

    Obata recently tapped marketing and branding veteran, Paul Gassett, to join their leadership team as vice president. Obata, a creative agency with more than 70 years of serving clients throughout the United States and around the world, recently added Paul Gassett, MBA, as vice president. Gassett, an experienced marketing professional who has worked in both client-side roles as well as agency and consulting positions throughout his career, brings over 30 years of business-to-business and consumer marketing expertise to Obata. Gassett is a St. Louis native who has served in marketing roles in cities across the U.S. including Boston and San  

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  • Business Marketing

    From win to West: Auburn man launches design, marketing business | Business

    An Auburn native has turned his first-place finish at a local business competition into a new local marketing and graphic design company. This summer, E.J. Onori launched Digital West Marketing, a home business that takes his 10 years of experience in graphic design and uses it to tailor marketing solutions to the handful of local clients he now serves. That could mean creating logos, social media strategies, company literature and even the swag his clients hand out at special events, he told The Citizen on Wednesday. Onori launched Digital West because he believes many small, local businesses could market themselves  

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  • Business Marketing

    One B2B brand on shifting marketing from ‘sales service to business driver’

    When Anoushka Elliot joined UBS Asset Management as global head of marketing in January 2020, she took over the helm of a “traditional” B2B marketing team, the primary purpose of which was to support sales. A year and a half later, Elliot has internally repositioned marketing as a key driver of business growth, wrestled control of the budget back from the sales team and secured the senior buy-in necessary to invest in the brand over the long term. However, in B2B brands the journey to transform marketing from a “sales service” to a “business driver” is long and multi-faceted, she  

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