May 18, 2022


The Number One Source For Business

Transforming The Wealth Management Experience For Today’s Client

The future of wealth management will be won by advisors who value both modern technology and traditional relationship building, says Tim Gerend, executive vice president and chief distribution officer at Northwestern Mutual.

And that approach is leading to record results at Northwestern Mutual. The company last year welcomed more new clients than ever before and saw record growth in net cash flow and insurance premiums, proving the value of advisors who can help clients make sense of their complete financial picture, he says.

In the following interview, Gerend discusses the mix of traits and abilities that define top wealth advisors—and how those characteristics help foster long-lasting advisor-client relationships.

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM) and its subsidiaries, including, Northwestern Mutual Investment Services, LLC (NMIS) (Investment Brokerage Services), a registered investment adviser, broker-dealer, and member of FINRA and SIPC, and Northwestern Mutual Wealth Management Company® (NMWMC) (Investment Advisory Services), a federal savings bank. NM and its subsidiaries are in Milwaukee, WI. Not all Northwestern Mutual representatives are advisors. Only those representatives with “Advisor” in their title or who otherwise disclose their status as an advisor of Northwestern Mutual Wealth Management Company (NMWMC) are credentialed as NMWMC representatives to provide advisory services. Northwestern Mutual Private Client Group is a select group of Northwestern Mutual advisors and representatives. Northwestern Mutual Private Client Group is not a registered investment adviser, broker-dealer, insurance agency, federal savings bank or other legal entity.