May 28, 2023


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The Royals Sydney Hires Head Kirsten Dunlaevy To Lead Business Management

To support a growing client list, The Royals has appointed Kirsten Dunlaevy [pictured] in the newly created role of Head of Business Management Sydney.

In this role, Dunlaevy will lead relationships with key clients, and in partnership with the management team is tasked with driving the agency’s continued growth.

Following an initial slowdown at the outset of the Covid-19 pandemic, The Royals posted strong business growth in the second half of 2020, building on existing relationships with clients such as Coates Hire, Athena and MyState Bank, while welcoming new clients, including Coopers Brewery, Driva and Finspo.

Dunlaevy was most recently group director, client services & business development at R/GA Australia, where she spent just over four years. She has previously spent time at local independent digital shops and Moon Communications, and prior to arriving in Australia she worked in her hometown of New York City at agencies including DDB, FCB and Saatchi & Saatchi. Among the client portfolio she has managed are blue-chip brands such as Samsung, Telstra, Kimberly-Clark, Jimmy Brings, Sydney Film Festival and Westfield.

The Royals managing partner Dan Beaumont said: “From the minute we met Kirsten, we knew she was the ideal Royal. She brings world-class experience, a strategic mind, a passion for inspiring teams to do their best work and a bucket load of hustle. We’re proud to have emerged from 2020 in a strong position and having Kirsten on the team will help us continue to improve the quality of our output for clients.”

Dunlaevy added: “I’m thrilled to be joining The Royals. I was immediately attracted to their transparent approach to partnership and their commitment to unlocking change for clients through undeniable creativity. Plus, the opportunity to do great work alongside their list of brave, collaborative clients was one I couldn’t say no to. I look forward to helping them tackle increasingly challenging market conditions and achieving business objectives.”