• Business Marketing

    6 ways to help increase retail sales

    Sales are the lifeblood of your retail business. A solid sales strategy can help you increase retail sales and drive more profits. Consider every step of the transaction: customer service, fulfilment and marketing. Improve the customer experience at any one of those steps, and you could make a big difference in your total sales. To help your retail business stand out, get creative. Read these six tips for increasing sales and driving engagement with your customers. 1. Create an energetic and inviting space Design your store with merchandising in mind to grab customers’ attention and draw them into your  

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  • Health Insurance

    3 Ways Early Retirees Can Minimize Their Health Insurance Costs

    Rising health care costs can be a risk at any age. If you want to or need to retire early, health care costs are an especially important part of retirement planning, since Medicare doesn’t kick in until age 65. That means you need to find health insurance at a time when you’re vulnerable to higher costs and also lack a paycheck. The Affordable Care Act (ACA) was intended to make insurance more affordable and equitable, eliminating previous pre-existing condition requirements and tying income to federal health insurance subsidies. These subsidies are triggered, provided your income meets certain thresholds, when  

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  • Insurance

    Science, applied: 3 ways AI and ML are advancing the insurance industry

    The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! This article was written by Kea Goins, a Marketing Coordinator at Valkyrie. From maximizing advertisement relevance to customizing user experience, the benefits of applied sciences and advanced data analytics have become more apparent as industries adopt data-driven approaches to create new competitive advantages. In this article, we focus on companies in the insurance industry that are implementing applications of data science to deliver efficient, risk-adjusted solutions by detecting fraudulent activity and providing a personalized customer experience. The best place to start is by looking at  

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  • Business Accounting

    Three Ways Today’s Accounting Professionals Can Increase Their Value

    Founder and CEO of CPA Department, I share tips about growing and leading small businesses. getty Many accounting professionals spend significant time preparing financial statements, conducting audits and preparing tax returns. All of these activities look historically at transactions and focus on compliance requirements of the organization such as submitting financial statements to investors or filing prior year tax returns and paying taxes due. As the profession undergoes digital transformation, traditional roles and activities of accountants must necessarily change and transform, as well. PwC conducted a survey in 2017 of digitization’s impact on financial statement audits, which found that respondents  

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  • Business Marketing

    Three Ways Sales and Marketing Can Drive More Business Together : MarketingProfs Webinars

    First Name Last Name Business Email Address Password Confirm Password Company Job Title Role CMO Executive (other than CMO) Vice President Director Manager Specialist/Analyst Consultant/Freelance Professor Student Other Phone Address City State/Province State/Province* US – Alabama US – Alaska US – American Samoa US – Arizona US – Arkansas US – California US – Colorado  

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  • Unsecured Loans

    There Are 4 Ways to Recognize a Personal Loan Scam

    If you’re looking to take out a personal loan for reasons like debt consolidation or home improvement projects, it’s important to make sure the lender you’re trying to get money from is legitimate. Scammers may try to rip you off by asking for money upfront or promising guaranteed loan approval. They may even pose as a legitimate company and offer lower rates or fees than the real lender advertises on its website. You have many options to protect yourself from getting hurt by personal loan scams, though. Here are four ways to recognize and avoid scams so you can borrow  

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  • Business Accounting

    9 Ways Accountancy Consultants Can Benefit Your Small Businesses

    To keep costs low and productivity high, businesses must be agile and innovative — particularly during times of systemic disruption, such as a global pandemic. As the COVID-19 crisis has forced accounting firms and departments to refocus their services and realign resources, many CFOs and companies have turned to consultants — interim workers, often project-based — to help navigate the new economic landscape and keep business moving forward. With the wide variety of solutions they can bring — from bridging skills gaps and reducing long-term overhead to easing workloads and preventing burnout — project professionals are seeing higher demand as  

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  • Business Marketing

    7 Ways to Your SaaS Email Marketing to the Next Level

    Marketing SaaS is not easy. It implies many challenges to overcome, but fortunately, there are marketing techniques that help ease the task and get quick and manageable results. Email marketing is one of them. Let’s go through the main challenges we mentioned and the most effective ways to take your SaaS email marketing to the next level and improve results. Highly Competitive Market With SaaS, there’s often a wide range of services that compete for the same target audience, and from year to year, the competition is becoming harder like Wix vs Squarespace. And even if you market a  

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