• Business Marketing

    4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

    Opinions expressed by Entrepreneur contributors are their own. People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking billboards for the service you provide. You need to do everything in your power to turn your clients into enthusiastic advocates who will send you referral after referral, helping you to build a solid business as well as a fortune. Here’s how you can start  

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  • Business Marketing

    6 Small Business Marketing Strategies for Success

    By Shelley Grieshop You don’t have to be a huge corporation to need a marketing plan. Small businesses need marketing strategies just as much as big businesses do—maybe more. Approximately 20% of small businesses fail in their first two years, and only a third are still around after a decade. These are sobering facts that apply to every industry and prove that small companies need to consider every marketing option available to succeed. Which type of marketing is best for small businesses? Search online for small business marketing strategies and you’ll get about 600 million results. Each one suggests dozens  

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  • Financial Analysis

    Qualitative Analysis Identifies Knowledge Gaps, Strategies for Mitigating Financial Toxicity Associated With Breast Cancer Treatment

    When examining financial toxicities associated with breast cancer treatment, investigators identified 4 knowledge gaps, including treatment expectations, provider conversations, resource identification, and support finding, as well as highlighting that financial toxicity mitigation is an important step in optimizing treatment for this population, according to findings from a qualitative analysis. Investigators identified direct and indirect costs worked to determine objective financial burden and subjective financial distress related to psychosocial, behavioral, and material impact from both diagnosis and treatment. “This unique study of patients who sought financial support from a fund intended to support women experiencing financial toxicity after breast cancer diagnosis  

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  • Business Marketing

    Proven Marketing Strategies to Drive Business Growth

    PHOTO: Kurt Cotoaga | unsplash Growth is the aspiration of nearly all companies. Shareholders look for it, CEOs hire for it and CMOs lead efforts to make it a financial reality. In a competitive marketplace, however, not all companies benefit from their growth initiatives. In the 27th Edition of The CMO Survey, 22% of companies reported negative growth, another 25% reported no growth, and only the remaining 53% reported positive growth. Those findings are deeply concerning in a market that favors transformation, speed and scale, and where digital savants and platform companies are experiencing soaring revenues and profitability at  

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  • Business Marketing

    Six small business marketing strategies that work

    You have so many options when it comes to small business marketing strategies that it’s hard to know where to start. You need some solid and proven plans, from understanding your customers to sharing the benefits of your products and services, and to utilize services such as the best CRM software to manage your plans. Fortunately, when it comes to getting your message across, there are several reliable strategies that will bring everything into focus. Whether you’re new to marketing and creating your approach for the first time, or you want to refine your messaging and tactics, we’ll share some  

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  • Business Marketing

    6 B2B marketing strategies that will grow your business

    Covid-19 has changed the direction of all B2B marketing strategies significantly, and the importance of online content marketing services have pivoted heavily towards digital marketing advertisements, endless content creation and placement. With this knowledge, it’s important to choose the right B2B marketing strategies to begin with, so that your marketing content has a chance to stand out on the right forum for its target audience.  Research from Salesforce’s seventh annual State of Marketing report shows that 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began to meet new challenges and a shift in behavior.  

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  • Business Marketing

    What Business Leaders Can Learn From Elon Musk’s Marketing Strategies

    Helping C-level executives implement marketing strategies since 1999. Senior Marketing Consultant at goTRG. getty One could say that Elon Musk is the Michael Jordan of CEO-led marketing, the Tom Brady of business or the Babe Ruth of return on investment. According to Bloomberg and Fortune Magazine, Musk is often the richest person on the planet. If you’re not careful, this hard-working leader may use his magic touch to make you sell yourself a Tesla. Here’s what we can learn from him. Social Media Engagement And Follower Activity Many CEOs are extremely hesitant to post on social media themselves. If  

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  • Business Accounting

    Five Essential Finance And Accounting Strategies For Small Businesses

    Sagar Tarawade is an entrepreneur and CEO of SBT Research Inc. getty Irrespective of your business profile, you can manage your company’s finances using some simple accounting strategies. One of the areas of work that you need to master from the very beginning of your business is finances and accounts. The right time to manage all your business finances is from the start of this journey. A crucial factor in the constant growth of small businesses around the globe is a well-planned and implemented accounting strategy. As a business owner, you must track your revenues, expenditures and profits systematically right  

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