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PeopleImages | E+ | Getty ImagesIn his poem "If," British author Rudyard Kipling famously wrote that learning to "keep your...
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John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted. Well,...
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Turbulent economic times pose a difficult issue for marketers: getting your message across is more important than ever, and yet...
