• Business Marketing

    How Should Small Business Owners Allocate Their Marketing Budget?

    Creating the right marketing budget for your business is all about setting goals, allocating your money wisely, and truly understanding your business. Whether you are a brand new small business owner just starting out, or are looking to take your business to the next level, if you are looking to allocate the marketing budget for your small business, you are in the right place. While marketing has many components, you can adjust the amounts you spend over time based on what is working most effectively to help your business. Read on to learn the best tips and tricks from other  

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  • Business Marketing

    Ask Doug & Polly: How to find a cost-effective marketing mix that works best for your small business | Business News

    Doug & Polly White SHELBY LUM/TIMES-DISPATCH>////////////////////////// BY DOUG AND POLLY WHITE Special correspondents QUESTION: I have just launched my new business. I know that I need to market my product to be successful, but I’m not sure where to start. Do you have any recommendations? ANSWER: For small businesses, we recommend marketing that results in sales. That is intended to be humorous, but it’s true. It’s also amazing how often small businesses throw large amounts of cash into marketing schemes that do not yield sales. When considering a  

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  • Business Marketing

    6 B2B marketing strategies that will grow your business

    Covid-19 has changed the direction of all B2B marketing strategies significantly, and the importance of online content marketing services have pivoted heavily towards digital marketing advertisements, endless content creation and placement. With this knowledge, it’s important to choose the right B2B marketing strategies to begin with, so that your marketing content has a chance to stand out on the right forum for its target audience.  Research from Salesforce’s seventh annual State of Marketing report shows that 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began to meet new challenges and a shift in behavior.  

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  • Business Marketing

    Marketing 101: marketing basics for small business owners

    It’s an exciting time. You’ve just launched your new business—you’ve created the perfect products and services, built your website, and worked out how you’re going to serve your customers. But, you still have a few questions: How do you get your message out there? How do you attract people to your website? How do you get them to buy? It’s all about small business marketing. In this “Marketing 101” guide, we’ll walk you through these key areas: Understanding why you need to market your website and business Figuring out the main marketing channels and if they’re right for you Finding  

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  • Business Marketing

    3 Challenges of Marketing Your Maturing Business

    Running a business is a wild ride. I really didn’t know what I was signing up for 10-ish years ago when I decided to try this online business thing. It brings up all your unhealed stuff. Oh you were a gifted kid who found you couldn’t live up to the wild expectations people had of you so you developed a coping mechanism of just not trying anything you weren’t guaranteed to excel at and now have a deeply ingrained imposter complex and praise kink? Yeah, that’s definitely going to show up. Plus there are a million new skills you need  

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  • Business Marketing

    Glorifying God through business marketing

    Many of us view work as a burden, but God says it is a gift.  It is a gift because through work we learn about God and his creation. Marketing is simply a form of work. It is also an opportunity to glorify God.  Brother Lawrence summed it up well with, “… our sanctification did not depend upon changing our works, but in doing that for GOD’s sake, which we commonly do for our own.”  Arguably, the most common activity we engage in is working since we must feed, clothe and protect ourselves and others, so why not use work  

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  • Business Marketing

    Making the Business Case for Your Marketing Budget

    Scrutiny over marketing budgets is a common experience for most CMOs. In fact, as reported in the August 2021 CMO Survey, pressure to prove the impact of marketing efforts is substantial and rising, with 59% of marketing leaders reporting increased pressure from CEOs and 45% experiencing pressure from CFOs. A common challenge in this dynamic is proving the impact of marketing spending. How will marketing dollars drive business performance? How much bang will I get for my marketing buck? To answer this question, many CFOs focus on the short-term financial impact of marketing spending, particularly sales revenue. More than  

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  • Business Marketing

    Why It’s Not About B2B Or B2C Marketing Anymore, But B2H (Business To Human)

    Monica Kumar is the senior vice president of marketing and cloud go-to-market at Nutanix. getty We often hear about business to business (B2B) and business to consumer (B2C) … but what about B2H (business to human)? Companies spend a lot of money trying to market to and stay better engaged with customers, but what they’re often missing is how customers feel when they interact with a product or service. Feeling is a fundamental element that impacts whether we like or dislike, trust or distrust, and buy or don’t buy. Companies tend to market to a generic person — not an  

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