• Business Marketing

    UM Stephens College of Business launches new marketing concentrations

    Marketing students in the University of Montevallo’s Stephens College of Business will be able to specialize their degrees and skillsets through the college’s new marketing concentrations. Through the new concentrations, marketing majors will be able to choose courses fitting their areas of interest and career aspirations, and will graduate prepared with the skills employers are looking for in today’s job market. “The marketing landscape and the skills required of new marketing graduates has shifted due to the adoption of new technology tools. To better reflect the current professional marketing environment, we decided to add marketing concentrations,” said Dr. Carolyn Garrity,  

    Comments Off on UM Stephens College of Business launches new marketing concentrations
  • Business Marketing

    6 Tips for Marketing Your Small Business Online

    4. Website optimization A bright, modern site with legible typefaces can signal to consumers that you have a credible brand. But a visually well-designed site is only one factor of success in building an online presence. Website speed, mobile responsiveness and link-building are among the other factors that contribute to a highly optimized site. Consider website builders like Shopify that include analytics and provide free customized optimization tips based on your site’s performance. 5. Paid advertisements Digital advertising can be an effective marketing strategy toward building your online presence. Social media ads, in particular, can yield a high ROI with  

    Comments Off on 6 Tips for Marketing Your Small Business Online
  • Business Marketing

    Email marketing is bigger than ever, so here’s how your small business should do it

    Email is a critical marketing tool. Research firm Statistica reports that, in 2020, about 306 billion emails were sent and received every day worldwide, and this figure is projected to increase to more than 376 billion daily emails within the next few years. That should not surprise anyone running a small business. According to recent research from Campaign Monitor, an email marketing platform, 64% of small businesses use email marketing to reach customers. Unfortunately, there is still a great deal of confusion among small-businesses owners about how to best deploy email marketing. For starters, you don’t want to send hundreds  

    Comments Off on Email marketing is bigger than ever, so here’s how your small business should do it
  • Business Marketing

    Phone2Action Hires Marketing and Sales Leads to Scale Growth

    ARLINGTON, Va.–(BUSINESS WIRE)–Phone2Action, the leading public affairs and government relations technology platform, is pleased to announce that Steve Liebman will join its leadership team as Senior Vice President for Sales and Sherrie Mersdorf will join as Senior Vice President of Marketing. “Phone2Action gives government affairs teams the edge they need to achieve their policy outcomes,” CEO Steven Schneider said. “As we continue to support GR professionals, the deep experience that Steve and Sherrie have producing results in highly competitive environments will play a major role in amplifying the Phone2Action story and continuing our growth. I’m thrilled  

    Comments Off on Phone2Action Hires Marketing and Sales Leads to Scale Growth
  • Business Marketing

    Reading Small Business Chosen to Receive Tech Makeover or Marketing Services from Comcast RISE

    Comcast’s Keystone Region announced its third round of Comcast RISE recipients in central PA, which includes three small businesses owned by people of color, including Black, Indigenous, Hispanic, and Asian American owners, among others, in Reading, Harrisburg and Lancaster. They will receive a TV campaign, production of a TV commercial or consulting services from Effectv or computer equipment, internet, voice or cybersecurity from Comcast Business, as well as access to Ureeka, an online platform for entrepreneurs with a specialized online networking community with educational resources, sources of capital, and vetted experts. Since November 2020, nine entrepreneurs in central Pennsylvania  

    Comments Off on Reading Small Business Chosen to Receive Tech Makeover or Marketing Services from Comcast RISE
  • Business Marketing

    Notarize Appoints Lisa Kalscheur as Chief Marketing Officer | Business

    BOSTON–(BUSINESS WIRE)–Sep 2, 2021– Today Notarize, the pioneer and market leader in Remote Online Notarization (RON), announced the appointment of Lisa Kalscheur who will be the company’s first Chief Marketing Officer. Lisa was most recently CMO of Kibo, a growth-stage Vista Equity Partners company, where she led marketing during a period of record growth. Lisa has a long history of building high-performing marketing teams for technology companies such as Monetate, NewsCred and AppNexus. Lisa joins Notarize at a key moment of the company’s growth. In the last 18 months, the world rushed to digitize, and transactions previously conducted  

    Comments Off on Notarize Appoints Lisa Kalscheur as Chief Marketing Officer | Business
  • Business News

    Cattle producers have a beef with 35-year marketing campaign

    Colin Woodall, the chief executive officer of the National Cattlemen’s Beef Association, explains the goal of being climate neutral by 2040, noting that ‘we’re taking this extremely seriously.’  Cattle producers for 35 years have been bankrolling one of the nation’s most iconic marketing campaigns, but now many want to end the program that created the “Beef. It’s What’s for Dinner” slogan. What’s the ranchers’ beef? It’s that their mandatory fee of $1 per head of cattle sold is not specifically promoting American beef at a time when imports are flooding the market and plant-based, “fake meat” products are proliferating in  

    Comments Off on Cattle producers have a beef with 35-year marketing campaign
  • Business Marketing

    Quiet is the new loud: Why stealth marketing is trending

    “We’re all getting a bit jaded and tired of the hard sell. Marketing that is in our faces is just not clever, so customers end up blocking it out,” says Nicole Armstrong, executive strategy director at R/GA, the ad agency for luxury brands including Givenchy, Nike and Moncler. “[Stealth marketing] is basically a relationship-building tactic that can also be shared and talked about. You do that by creating moments.” Stealth marketing is making more of an impact because people are overloaded with paid media, adds Armstrong. Screen fatigue is also growing: 75 per cent of respondents surveyed in January 2021  

    Comments Off on Quiet is the new loud: Why stealth marketing is trending