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12 Local Marketing Tactics to Attract More Customers This Holiday Season
Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you’re a small- and medium-sized business operating on a limited budget. To help get you started, 12 professionals from Young Entrepreneur Council (YEC) answered the following question: “What’s one local marketing tactic small businesses can use to attract more customers during the holiday season? Why is this an effective approach?” Here are a few of the methods they
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Heat waves aren’t just scorching people, they are incinerating local businesses
Millions of Americans are under an extreme heat advisory recommending they avoid strenuous activity and stay well hydrated — but for some restaurants and stores, the heat wave threatens worker safety and guts traffic into stores, leading to a dramatic downturn in business. “We decided yesterday, as we were looking at the forecast and extreme heat, to close over these two days for dining,” Greg Gardner, general manager of J. Timothy’s Taverne in Plainville, Connecticut, told NBC News on Thursday. “We’ve had a bunch of these spells and witnessed the kitchen guys really taking heat from the stress of it
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Caliber Collision presents Recycled Ride vehicle to local veteran & single father | State
SARATOGA SPRINGS, N.Y. — The National Auto Body Council (NABC) has been providing vehicles to people in need for 13 years through their Recycled Rides program. By partnering with insurance agencies and collision industry experts across the country, they are able to help improve people’s lives by providing a much-needed source of transportation. This week, a local veteran was the latest recipient of a Recycled Ride. Caliber Collision in Saratoga partnered with GEICO Insurance to prepare a vehicle for Specialist Charles Clark, who spent four years in the Army and saw combat in Sarajevo from 1996-200, and three years in
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Local students named to Dean’s List at Pitt-Bradford | News
The University of Pittsburgh at Bradford has named more than 400 students to its spring 2021 Dean’s list. Dean’s list status is awarded to students who have earned a grade point average of 3.5 or higher. Among those named to the Dean’s list were: From Allegany, N.Y. — Rachael M Bierfeldt, freshman, business management; Haley C Burkett, senior, criminal justice; Sean W Campbell, sophomore, business management; Tanisha B Sprester, junior, forensic science; Tyler L Stady, senior, computer information systems and technology From Austin — Joseph E Glover Jr., freshman, biology education 7-12 From Bradford — Alexandra Bennardi, junior, business management;
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How to create a simple digital marketing plan for your local automotive business
This article first appeared in the May/June issue of Jobber News. Click HERE to access the digital version. As any business owner can attest, creating a strategic marketing plan is no easy feat. Do you wonder how to market yourself and your business to keep your customers buying from you while also promoting your shop for you? Here, you’ll find an easy-to-use system that can help you uncover market opportunities, determine which marketing channels to use, and how to do so effectively to win more business. Determine Your True Goals Knowing what you want to achieve is the most integral
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SEED$ offering alternative to payday loans | Local Business
Laddie Cross, business and lending specialist for Southeast Economic Development Fund Inc. (SEED$), is a retired banker who said, while many might find it tempting to turn to a payday loan for a quick fix, it might actually compound their financial problems as much as the interest payment compounds the amount of money they pay back. Sarah Haas As COVID-19 diminishes and federal and state stimulus payments dry up, debt continues to mount for many as they return to work amid rising prices and stagnant wages. Laddie Cross, business and lending specialist for Southeast Economic Development Fund Inc. (SEED$), is
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Briefs on local business, including Framingham’s Youth Internship Program, SBA’s Community Navigator Pilot Program and Dyne Therapeutics,
Send news about your local business to [email protected] We’re interested in news about business people, expansions, openings and community involvement by MetroWest businesses and business people. Follow Daily News Business Editor Bob Tremblay on Twitter @Bob Tremblay_MW. Framingham launches Youth Internship Program Framingham Mayor Yvonne M. Spicer’s office has partnered with MassHire Metro South/West Workforce Investment Board to launch the Mayor’s Youth Internship Program. The program aims to provide meaningful employment opportunities to youth (ages 14-21) that help with professional development and highlight the importance of being engaged citizens. The state-funded program is scheduled to run through August. In addition
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Business community applauds introduction of the “Save Local Business Act” by Kentucky Congressman Comer
The Kentucky Chamber of Commerce wrote a letter thanking Kentucky Congressman James Comer for introducing the “Save Local Business Act” in the U.S. House of Representatives. The bill would amend the National Labor Relations Act and the Fair Labor Standards Act to make clear that an employer may be considered a joint employer in relation to an employee only if such employer directly, actually, and immediately exercises significant control over the essential terms and conditions of employment. The Save Local Business Act ensures small business owners maintain control over their operational decisions. In the letter, Kentucky Chamber Director of Political
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