• Business Marketing

    Forbes’ Proprietary ForbesOne Platform Delivers Custom Experiences For Audiences And Helps Marketing Partners Achieve Their Business Goals

    ForbesONE Forbes Design NEW YORK, Feb. 16, 2021 – Forbes today formally introduced ForbesOne, its first-party data platform that provides deep insights into the brand’s most valuable audiences and seamlessly connects marketing partners with the right segments to help them achieve their business objectives. The proprietary ForbesOne platform, developed in-house over the last 18 months by Forbes’ data scientists and engineers in partnership with edit, product and revenue teams, uses machine learning and AI to create personalized content recommendations and product offerings. ForbesOne analyzes behavior across its varied platforms and identifies audience groups based on common interests, consumption patterns and  

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  • Business Marketing

    Cameo Pitches Its Custom Celebrity Videos for Business-to-Business Marketing

    Cameo, a company that helps fans hire celebrities from Snoop Dogg to Rosie O’Donnell to record custom videos for birthdays and other occasions, believes it has a new revenue opportunity: pitching its stable of actors, athletes and influencers for business-to-business sales. The company, officially called Baron App Inc., on Wednesday is integrating its marketplace into Sendoso, a software platform that companies use to send gifts to new-business prospects, current clients and others. Cameo videos booked through Sendoso will cost the same as those for consumers, with Sendoso collecting a percentage of the revenue. Participating celebrities set their own rates on  

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