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Financial Advisor IQ – Content Page
Captrust Financial Advisors says it’s expanding its endowment and foundation offering with the addition of a large Chicago-based practice. Ellwood Associates caters to endowments and foundations, retirement plans, hospitals, family offices and high-net-worth individuals, according to Captrust. The addition of Ellwood is expected to bring Captrust around 200 clients and $85 billion in assets, as well as establish Captrust’s first location in Chicago and boost its presence in Denver, the company says. In all, 55 Ellwood employees will join Captrust, according to the firm. The companies didn’t disclose the financial terms fo the deal, which is expected to close in
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Business Owners: 9 Things to Stop Doing When Creating Marketing Content
It can be easy to fall into common content marketing traps from time to time, especially if you’re a business owner without a marketing team or without content marketing experience. But while many mistakes are harmless, committing one of these faux pas can actually end up working against you in the long run. Instead, improve your content marketing efforts by stopping these habits cold turkey. What’s one thing business owners should stop doing in their marketing content, and why? 1. Creating With Money in Mind Business owners should stop marketing content with the money in mind. Market your content with
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A Look at 2021 Fintech Content Trends
The way B2B businesses engage in content marketing ebbs and flows. Last year was a unique circumstance, as life (and business) as we know it underwent a fairly immediate and significant shift. Many things moved to online channels, including eyeballs. The average daily time spent with digital media increased from 403 minutes (six hours and 43 minutes) in 2019 to 451 minutes (seven hours and 31 minutes) in 2020, largely as a result of the coronavirus pandemic. As more people seek out digital channels for content, B2B fintechs should be extra vigilant about how they tweak their content strategy to
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3 reasons why high-quality content marketing strategies can help to boost your business
Published Friday, May. 28, 2021, 6:18 pm Join AFP’s 100,000+ followers on Facebook Purchase a subscription to AFP Subscribe to AFP podcasts on iTunes and Spotify News, press releases, letters to the editor: [email protected] Advertising inquiries: [email protected] (© Funtap – stock.adobe.com) In a competitive online space, businesses are making significant investments in content marketing. Why? Because content is king. Content marketing has proven to deliver resounding success for businesses. In fact, in just a matter of years, it has gone from an exciting and new marketing concept to a key marketing powerhouse for a lot of business enterprises across numerous
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Ultimate Guide to Create a Content Strategy for Your Business
Whether you’re a well-established business or a new startup, creating valuable content and marketing it in the right way is the need of the hour. That’s the reason why more than 93{de3fc13d4eb210e6ea91a63b91641ad51ecf4a1f1306988bf846a537e7024eeb} of successful B2B marketers are seriously committed to content marketing. Moreover, according to DemandMetric, content marketing costs 62{de3fc13d4eb210e6ea91a63b91641ad51ecf4a1f1306988bf846a537e7024eeb} less than traditional marketing and generates about three times as many leads. Yet, 63{de3fc13d4eb210e6ea91a63b91641ad51ecf4a1f1306988bf846a537e7024eeb} of businesses don’t have a documented content strategy. The reason being that most of them don’t know why they should be creating one, followed by how to create one. The answer to the first one is
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Use These 7 Persuasive Writing Tips In Your Content Marketing Strategy
At a time when “alternative facts” are gaining more and more traction online, content marketing strategists, particularly bloggers, may want to rethink their use of logical appeals. If there’s one thing that the last few years of the 2010s taught us, it’s that motivated reasoning is powerful. According to The Conversation, motivated reasoning “is what social scientists call the process of deciding what evidence to accept based on the conclusion one prefers.” Your company blog is unlikely to be a source of deep controversy, but the point is that appealing to logic may not be as effective as we
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Investing in Content Marketing Drives Success
If you hope to accomplish your business goals online, you must have a sound content marketing strategy because publishing valuable content on a consistent basis is vital for brand awareness, lead generation, and sales conversions. Each of the last updates to the Google search algorithm increases the importance and impact of content marketing on search. Not only is it nearly impossible for visitors to find you without a sound content marketing strategy, posting on social media drives engagement and also factors into the Google search algorithm. Thus, investing in content marketing is investing in your future. And none of
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Small business marketing always starts with content | Business
Jonathan McElvy Editor’s note: This is Part III of a three-part series on marketing for small businesses. Marketing a small business has never been harder than it is today. Survey after survey shows the cost and understanding of modern-day digital and social media marketing has consumed business owners unlike ever before. Why? Digital marketing used to be so easy. You posted to social media, had a decent website, and if you invested just a little time and money, you’d get more calls than you could handle. Here’s why: Google and Facebook are two of the richest companies in the world
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