January 28, 2023


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MassLive Media debuts new ‘bite-sized’ marketing series to help businesses facilitate communication with customers

MassLive Media has condensed its normally all-day marketing seminar down to easily digestible one-hour segments that can be watched during a lunch break.

As part of its Digital Marketing Boot Camp in the northeast, MassLive Media will host five more installments beginning on June 3 and running through the end of July.

“We really wanted to figure out a way to still bring the digital marketing boot camp to the markets, especially since businesses had so many challenges the past couple years,” Marketing Coordinator for MassLive Media Zoe Eckert said. “They have had to market and communicate to customers about what’s going on with their business.”

Normally, MassLive Media collaborates with Google to bring a speaker to the all-day event, however, this year, it partnered with Advance Media New York and PA Media Group for a virtual series.

Through the partnership, the organizations developed a virtual boot camp with each new episode set to launch every two weeks.

The program launched in May. The first webinar looked at Google’s plan to phase out third-party cookies and how it affects marketing plans.

The next episode is scheduled for June 3 which will look at how brands can engage with customers with outside-the-box ideas for contests and promotions.

The one-hour episodes conclude on July 29.

“We wanted to try to figure out how we can help businesses,” Eckert said. “That’s how our boot camp bite-sized series came about. It’s hour-long lunchtime scheduled webinars.”

The webinars are free and open to anyone. They are not sequential so an individual can join at any time. Anyone interested can sign up for a single session or all five that remain at www.nebootcamp.com.

The first session included dozens of participants and allowed for one-on-one questions and answers that may not happen at a larger event in the past.

“Over the benefit of networking what these give is the access to a marketing professional who is available to answer a question you may have and you might not have been able to ask in a different setting,” Eckert said.

On June 17, the webinar will focus on assisting companies with creating videos to stand out in a cluttered marketing environment.

The webinar on July 1 looks at creating a brand’s identity that represents the diversity and inclusion of a company’s community.

Healthcare becomes the focus of the July 15 webinar featuring a panel of three Northeast Healthcare Marketing experts. The conversation will touch on how to best identify and engage new patients.

The final event in the series is scheduled for July 29 and looks at using events to create customer interaction with a brand.

“We have a great variety,” Eckert said. “We’re trying to get more information and more help out to people this year.”