NEW YORK, Feb. 16, 2021 – Forbes today formally introduced ForbesOne, its first-party data platform that provides deep insights into the brand’s most valuable audiences and seamlessly connects marketing partners with the right segments to help them achieve their business objectives.
The proprietary ForbesOne platform, developed in-house over the last 18 months by Forbes’ data scientists and engineers in partnership with edit, product and revenue teams, uses machine learning and AI to create personalized content recommendations and product offerings. ForbesOne analyzes behavior across its varied platforms and identifies audience groups based on common interests, consumption patterns and demographics, such as household income, title, decision-maker status and more.
At the heart of the ForbesOne platform is Forbes’ Communities At Scale strategy. As the world’s biggest business media brand reaching 140 million people worldwide each month, Forbes engages more C-suite decision-makers, small-business leaders and entrepreneurs than any other media company and engages them through a robust array of offerings, including in-depth editorial, digital subscription products, free- and premium newsletters, virtual- and live events, social, invite-only Slack communities and more.
Through ForbesOne, marketing partners can reach with pinpoint accuracy custom Forbes segments, including C-suite decision-makers, small-business owners, personal finance enthusiasts, high-net worth individuals, travel and luxury aficionados and more. Additionally, through ForbesOne, marketers can engage Forbes’ highly valuable communities that can’t be found elsewhere, notably its CEO, CMO, CFO and CIO Networks as well as its Under 30, ForbesWomen, and For(bes) The Culture platforms.
“ForbesOne brings us closer to our audiences by enabling us to better understand who is visiting our various platforms, what content key audiences are engaging with and what actions they are taking,” said Jessica Sibley, Chief Revenue Officer of Forbes. “With this knowledge, our editorial, product and technology teams are able to create new products that deliver a more personalized experience, which in turn drives deeper engagement. In making ourselves more valuable to our audience, we can better serve our marketing partners, ensuring their campaigns target the precise people they want to see their messages.”
Forbes has worked with various marketing partners across key categories to test, refine and enhance ForbesOne. Early results show impressive performance increases for clients in the automobile, technology, finance and luxury categories, from 40% to 100% lifts in key engagement metrics.
“Customer data and privacy are paramount to our business and equally as important when working with advertising partners,” said Brian Zilberfarb, Vice President of Global Advertising for SAP. “We’re excited for what we can do now with ForbesOne and, equally important, what they will be able to do in the future as ForbesOne continues to mature.”
“While each advertiser’s performance will be different, we’re building the tools and the data structure to help ForbesOne tell a truly compelling success story for each of our marketing partners,” Sibley said.
Driving Communities At Scale
One of the hallmarks of Forbes is that the brand resonates with the widest range of audiences – the people who have made it and those who aspire to make it. In addition to its comprehensive CEO, CMO, CFO and CIO Networks, Forbes recently introduced a new platform called “CxO,” with threads together the various learnings, insights and conversations that form Forbes’ unique view.
As part of Forbes’ Communities At Scale strategy, Forbes is introducing the Next 1000 spotlighting the sole proprietors, self-funded businesses and pre-revenue startups redefining what it means to build and run a business today. Forbes is also launching 50 Over 50 to spotlight the incredible women doing amazing things in later in life. The Next 1000 and 50 Over 50 franchises join Forbes’ strong portfolio of Under 30, Forbes 400 and Most Powerful Women’s lists.
To learn more about the ForbesOne first-party data solution, please visit:
Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 32 licensed local editions in 71 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements. For more information, visit the Forbes News Hub or Forbes Connect.
Matthew Hutchison at [email protected]
Christina Vega Magrini at [email protected]