Digital Marketing: A Strategic Perspective

DIGITAL MARKETING: A STRATEGIC PERSPECTIVE FACULTY

Program Co-conveners

K. Sudhir

James L Frank Professor of Private Enterprise and Director of the Yale China India Insights Program

Professor Sudhir holds a PhD in Marketing from Cornell University. He joined the Yale School of Management as an Assistant Professor of Marketing in 2001. Sudhir became the James L Frank Associate Professor of Private Enterprise and Management in 2003, and a Professor of Marketing in 2006. His interest is in data-driven research and how this can help organizations capture and create value in the customer journey. He is currently Editor-in-Chief of Marketing Science, and has been an associate editor at all of the field’s quantitative marketing journals.

Jiwoong Shin

Professor of Marketing, Yale School of Management

Professor Shin has been at the Yale School of Management since 2004. He holds a PhD in Management Science from MIT. His research focuses on understanding why people engage in word of mouth, and he also looks at how firms can take advantage of this by encouraging word of mouth. His research has been published in the Journal of Marketing Research, Management Science, Marketing Science, among other publications. For two years in a row (2010 and 2011), Professor Shin has been the recipient of the John D C Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science.