August 12, 2022


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6 B2B marketing strategies that will grow your business

Covid-19 has changed the direction of all B2B marketing strategies significantly, and the importance of online content marketing services have pivoted heavily towards digital marketing advertisements, endless content creation and placement. With this knowledge, it’s important to choose the right B2B marketing strategies to begin with, so that your marketing content has a chance to stand out on the right forum for its target audience. 

Research from Salesforce’s seventh annual State of Marketing report shows that 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began to meet new challenges and a shift in behavior. Another 45% said that their mix had ‘somewhat changed’, leaving just 11% of B2B marketers’ strategies unaffected.