April 19, 2021

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4th Edition Business-to-Business Marketing Report (2020 to 2021) – Top 100 B2B Advertisers – ResearchAndMarkets.com

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DUBLIN–(BUSINESS WIRE)–The “Business-to-Business Marketing 2020-2021” report has been added to ResearchAndMarkets.com’s offering.

This report presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace.

Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.

Over 1,200 website links, directly embedded into the electronic edition, will direct you to additional market research and other resources. B2B marketers will gain insight from the broad scope of information in Business-to-Business Marketing 2020-2021. For academic libraries, Business-to-Business Marketing 2020-2021 is an essential reference that supports business management and marketing curricula.

Key Topics Covered:

PART I: MARKET OVERVIEW

1 BUSINESS-TO-BUSINESS MARKETING

1.1 B2B Marketing

1.2 Comparison Of B2B and B2C Marketing

2 B2B SPENDING

2.1 B2B External Spending

2.2 B2B Marketing Budgets

2.3 Digital Advertising Spending

2.4 B2B Marketing Budgets 2019

2.5 B2B Sales Collateral

2.6 Market Resources

3 B2B MEDIA

3.1 Business News Magazines

3.2 Business Technology Magazines

3.3 Newspapers

PART II: STATE OF B2B MARKETING

4 B2B MARKETING BENCHMARKS

4.1 Overview

4.2 B2B CMO Survey

4.3 Market Resources

5 B2B MARKETING OUTLOOK

5.1 Overview

5.2 Survey Results

5.3 Market Resources

6 B2B MARKETING TACTICS

6.1 Overview

6.2 Objectives

6.3 Marketing Tactics

6.4 Market Resources

7 CMO MARKETING STRATEGY

7.1 Overview

7.2 Survey Results

7.3 Market Resources

8 DATA MANAGEMENT

8.1 Overview

8.2 Survey Results

8.3 Market Resources

9 DIGITAL MARKETING STRATEGY

9.1 Overview

9.2 Marketing Data & Technology Strategy

9.3 Marketing Technology Trends And Utilization

9.4 Marketing Technology ROI

9.5 Market Resources

10 TRENDS IN B2B MARKETING

10.1 Overview

10.2 Top Trends

10.3 Market Resources

PART III: MARKET LEADERS

11 TOP ADVERTISERS

11.1 Top 100 B2B Advertisers

11.2 Market Resources

12 TOP B2B AGENCIES

12.1 B2B Agency Ranking

12.2 Market Resources

13 TOP B2B BRANDS

13.1 Overview

13.2 Ranking 2019

13.3 Market Resources

PART IV MARKET SEGMENTATION

14 BUSINESS & WORKFORCE COUNTS

14.1 Number of Businesses

14.2 Small Businesses

14.3 Workforce

14.4 State Assessment

14.5 Market Resources

15 NAICS

15.1 Overview

15.2 NAICS Segments and Business Counts

15.3 Market Resources

16 DISTRIBUTION CHANNELS

16.1 Overview

16.2 Distributors

16.3 Purchasing Consortiums

16.4 Retailers

16.5 Wholesalers

16.6 Market Resources

17 BUSINESS DIRECTORIES & DATABASES

17.1 Overview

17.2 Business Directory/Database Publishers

18 DIRECT MARKETING LISTS

18.1 Overview

18.2 List Brokers, Compilers and Managers

PART V: MARKETING & SALES

19 ACCOUNT-BASED MARKETING

19.1 Overview

19.2 Implementation

19.3 Effectiveness

19.4 Account-Based Marketing Survey

19.5 Market Resources

20 ANALYTICS

20.1 Overview

20.2 Predictive Analytics

20.3 Metrics Measured

20.4 Marketing Analytics Survey

20.5 Analytics Technology Products

21 ATTRIBUTION

21.1 Overview

21.2 Attribution Models

21.3 Measuring Marketing Attribution

22 CONTENT MARKETING

22.1 Overview

22.2 Content Spending

22.3 State Of B2B Content Marketing

22.4 Content Marketing Trends

22.5 Content Marketing Engagement

22.6 Buyer Perspective

22.7 Market Resources

23 CUSTOMER DATA PLATFORMS

23.1 Overview

23.2 Data Sources In The CDP

23.3 Market Resources

24 CUSTOMER EXPERIENCE

24.1 Overview

24.2 State Of The B2B Buyer Experience

24.3 Customer Experience Survey

24.4 Vendor Relationships

24.5 Market Resources

25 CUSTOMER RELATIONSHIP MANAGEMENT

25.1 Overview

25.2 CRM Use

25.3 CRM Spending

25.4 CRM Technology Products

25.5 Market Resources

26 DATA-DRIVEN MARKETING

26.1 Overview

26.2 Data Use

26.3 Data-Driven Marketing Tactics

26.4 Data-Driven Marketing Strategy

26.5 Data Performance

27 DIRECT MARKETING

27.1 Market Assessment

27.2 Direct Mail

27.3 Effectiveness

27.4 Direct Marketing Agencies

27.5 Direct Marketing List Providers

27.6 Market Resources

28 EVENT MARKETING

28.1 Overview

28.2 Event Spending

28.3 Major Sports Events

28.4 Hospitality Tents

28.5 Market Resources

29 INBOUND MARKETING

29.1 Overview

29.2 Objectives

29.3 Effectiveness

29.4 Program Execution

29.5 Challenges

29.6 Market Resources

30 LEAD GENERATION & MANAGEMENT

30.1 Qualified Leads

30.2 Most Effective Lead Generation Tactics

30.3 Cost Per Lead And ROI

30.4 Conversion Rate

30.5 Lead Management

30.6 Lead Management Implementation

30.7 Lead Management Survey

31 MARKET RESEARCH

31.1 Market Research Companies

31.2 Market Research Reports

31.3 Competitor Intelligence

31.4 Forecasting

31.5 Market Resources

32 MARKETING AUTOMATION

32.1 Overview

32.2 Marketing Automation Integration

32.3 Marketing Automation for SMBs

32.4 Marketing Automation Technology Products

33 NETWORKING

33.1 Overview

33.2 Local Networking Alliances

33.3 Networking Online

34 PERSONALIZATION

34.1 Overview

34.2 Data-Driven Personalization

34.3 Hyper-Personalization Strategies

34.4 Market Resources

35 PRODUCT MARKETING

35.1 Overview

35.2 Product Marketing Activities

35.3 Digital Channels For Product Marketing

35.4 Offline Channels For Product Marketing

35.5 Distribution Strategies

35.6 Metrics For Assessment

35.7 Product Launch Strategies

35.8 Product Launch Assessment

35.9 Challenges in Product Marketing

35.10 Market Resources

36 PROMOTIONAL EVENTS

37 SALES

38 SPONSORSHIPS

PART VI: TRADE SHOWS

39 TRADE SHOW MARKETING

40 LARGEST TRADE SHOWS

41 CONVENTION CENTERS

PART VII: DIGITAL MARKETING

42 DIGITAL MARKETING STRATEGY

43 B2B E-COMMERCE

44 EMAIL

45 SEARCH

46 SOCIAL MEDIA MARKETING

47 VIDEO MARKETING

48 WEBSITE TRAFFIC

For more information about this report visit https://www.researchandmarkets.com/r/fhnvp8